Canada-wide, Mercedes Benz’s standard for showroom graphics was grand format vinyl murals that were glued directly to the showroom drywall. These graphics were costly to produce, but replacing them with new content was difficult. Since the content remained stagnant, the murals no longer enticed buyers while exploring the showroom floor.
WiiKan is a commercial display design agency located in Vancouver, Canada. We design and produce trade show booths, showrooms, retail spaces, large format graphics and more.