Case Study: Onni Group – Custom Rental

Challenge

A residential arm of a commercial Real-estate group client needed to use their exiting 20×10 commercial booth in a two day’s Condo Sales event at the Marriot Parq Vancouver. However, for the specific dates the ONNI commercial booth was already “playing” in a Toronto show- and hence ONNI residential needed a rental solution to cover the Vancouver event, on a tight timeline. Since our client could now have a NEW custom design for the Condo Sales event (as opposed to using their existing booth) ONNI chose to expand their space to 20x20ft and implement FOUR large 55” touch screens to assist with the Condo sales activity, using their existing proprietary software and presentations. Since this was a short local sales event, ONNI had capped the rental budget at under 20K, and so the design had to be minimalistic, but retain the exposure and finish level conducive with this high-profile client.

The WiiKan Way

Based on our Custom rental inventory components with added on new Custom elements, and with the constant communication with the client’s team, we have designed a solution that would best fit the planned sales activity and budget of this expanded 20×20 foot print. To realize this design, WiiKAN only had NINE business days from sign-off to installation date. The booth was designed to take advantage of the back and side walls and maximize allowed build height of 12ft for extra visibility on this highly competitive event. We have implemented brand new steel stands for the touch screens for extra sturdiness and stability, and kept the height of the graphic banners at eye level in order to minimize printing costs. After the show the Client wrote: “Our experience with Wiikan was really great. The design process with you was efficient and you showed us a lot of great options. You also worked with us on our budget and provided solutions to bring the cost down that didn’t compromise the overall efficiency and style of the booth. The booth set up looked incredible – we were by far the most impressive vendor at the event and many people made this comment”. Goals achieved!