MINI wanted to bring their showroom to life with bold, large format graphics that captured the brand’s playful, energetic spirit and reflected the driving experience MINI is known for. WiiKan was brought in to design and produce a full showroom graphics package from the ground up and a couple of years later, the dealership made the decision to relocate to a new facility, bringing WiiKan back on board to carry the brand’s look into its next home.
For the initial redesign, WiiKan worked closely with the MINI team to translate the brand’s identity into a series of custom-designed and produced large format wall and window graphics throughout the showroom, using high-impact imagery and colour to create an experience that felt as dynamic as the cars on the floor. Strategic placement in high-traffic zones ensured the graphics worked as both décor and storytelling, while durable print materials were selected to hold up under the showroom’s daily foot traffic and sunlight exposure.
When MINI relocated to a new dealership location a couple of years later, WiiKan didn’t start from scratch, the existing graphic systems were carefully dismantled, transported, and re-installed within the new space, re-scaled and adapted to fit its new dimensions and layout. WiiKan also handled the design, fabrication, and installation of new exterior signage and logo application for the building façade, along with a fresh round of interior print graphics to complete the new showroom. The result is a brand experience that moved with the client rather than being rebuilt from the ground up, proof that a strong design partnership doesn’t just create graphic systems, it helps protect that investment wherever the client goes next. MINI now turns to WiiKan as a trusted partner for future showroom and signage projects.
